Join the global home for creator founders and creative entrepreneurs
From upcoming events with Shams Club to social-first campaigns, brands and creators alike are learning how IRL activations and creator-led distributions are not only places where real conversations live, but also where attention lives.
Feb 25, 2026
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7 min read
The lines between employee, influencer, and brand ambassador are rapidly blurring as audiences become more engaged with content that feels more human and authentic.
Feb 18, 2026
9 min read
From Instagram updates to YouTube tools, the creator economy is evolving. Performance marketing still matters, but authentic, culturally fluent content is the strategy that actually sticks.
Feb 11, 2026
From founder-led exclusive insights, to real conversations, to IRL experiences, you don't want to miss out on these events happening this week with Shams Club.
Feb 9, 2026
2 min read
Inside Shams Club’s Mexico City retreat and how experiential activations are redefining brand loyalty by turning audiences into active participants rather than passive consumers.
Feb 4, 2026
8 min read
Brands are turning everyday moments into content series and immersive experiences. We dive into how they're doing it.
Jan 28, 2026
If your content doesn’t feel like an episode, it’s already forgettable. As competition rises in the online space for attention-driven content, we've provided tools and insights into the top-performing content predicted for this year.
Jan 21, 2026
The playbook has shifted. As 2026 kicks off, here’s what creators and brands need to know right now.
Jan 7, 2026
6 min read
Before we're all off for the holidays, we're sharing a few helpful videos and decks to help you take a look as you start to reflect on your growth goals for 2026. And a quick reminder to apply to join us in Mexico City by Saturday.
Dec 24, 2025
3 min read
Welcome back! With the New Year right around the corner, we’re diving into how intention-driven brands are built and sharing the tools and ideas to help you close out the year strong.
Dec 17, 2025
Starting with our first Creative Retreat in Mexico City!
Dec 11, 2025
